Data removal services sell to people who can afford them, and they lose, because the record regenerates. The other move is to leave the footprint in place and make it useless: seed enough noise into search history, cookies, location and scroll patterns that a prediction model gets garbage. Not privacy, predictability. The buildable half today is the measurement, which is showing someone exactly how predictable they already are from public sources alone.
That is more useful than telling me why it is interesting. Reply to [email protected] or on LinkedIn.